What does “M” in our product names mean? Ex: “AW Hardshell 7M”Updated 5 hours ago

The “M” stands for “million” and the “7M” indicates the number of square meters re-greened by the time that batch of the product was released. This not only helps us differentiate our product batches but also informs our customers about our progress in our reforestation mission.

Because for each product sold, we make 100 square meters of dry land green again, to provide water, food, biodiversity and a better life for millions of people and species. Read more about our re-greening mission here.

Note that if you are shopping by collection—for example, the '7M Collection' or '9M Collection'—items will only match exactly with other items from the same collection.